HEY, I’m Emma...
Anti-hustle business mentor. Moon-aligned strategist. Qualified life coach. And proud witch who’s not here for burnout, busywork, or bro-marketing BS.
I help service-based women sign clients and reclaim their energy, without working 24/7 or following someone else’s rigid idea of what “success” should look like.
Because here’s the thing:
I’ve tried the hustle. The endless to-do lists. The online courses that promised results if I just did more. And they left me exhausted, confused, and wondering if I was cut out for this business thing at all.
Turns out, I was. I just needed to stop working like a machine, and start working with my energy.
Now, I teach women like you to do the same.
This work started with me, crying into my coffee.
I’d left my management job to build a business that felt like mine - but instead I ended up drowning in advice that didn’t fit. I was doing all the things all the time and still not getting anywhere.
It wasn’t until I aligned how I worked with when I worked that things began to click.
I stopped trying to squeeze myself into someone else’s strategy, and started planning with the moon instead. I had already been doing it in life for years - why it didn’t occur to me to do it in business until a couple of years in is anyone’s guess!
Turns out, building a rhythm around my energy (and not a random productivity guru’s routine) was the key to finally getting results and breathing room.
Now, I teach women like you to do the same.
Here’s what I believe:
You don’t need to wake up at 5am to be successful
You don’t need to be “on” all the time to sign clients
You definitely don’t need to chase a six-figure dream that doesn’t even belong to you
What you do need is a way of working that fits you.
A strategy that flows with your energy.
And a rhythm you can stick to, because it actually supports your life, your wellbeing, and your goals.
Whether you’re pivoting, growing, or rebuilding your business after burning out - I’m here to help you find your own pace again (and get paid in the process).
Because productivity doesn’t have to be punishing.
You get to do this your way.
Ready to make the shift?
Keep scrolling…
Helping You Ditch Busywork
★
Helping You Ditch Busywork ★
LET’S GET Personal...
HOW DID I GET HERE?
For most of my adult life, I was the queen of second-guessing myself.
Shy, self-conscious, and terrified of being seen, even when I was the one in charge!
I found my ‘confidence’ the same way so many of us do: by drinking.
Give me a glass of wine and I could be the life of the party. Take it away, and I was back to hiding, shrinking, and stressing about every little thing I said or did.
I spent years like this - stuck in a cycle of people-pleasing, perfectionism, and paralysing fear about what others thought of me.
Yes, even while I was leading teams in management roles. (Picture me beetroot-red, eyes streaming, voice shaking during meetings - pure torture.)
I’m not here to pretend it was all easy.
But I am here to tell you that things change when you stop trying to fit yourself into someone else’s mould, and start honouring your energy, your rhythm, and your truth.
The work is ongoing. The path isn’t linear. But the fog does lift. The clarity does come. And the version of you you’re aching to become?
She’s already in there.
SO, WHAT CHANGED?
Honestly, I hit a point where I was done with my confidence holding me back.
In 2019, I quit drinking, and everything shifted.
No more crutch. No more pretending. Just me, raw and ready to figure out who I really was.
A year before that, I’d started working with a life coach. With her support - and a lot of deep, uncomfortable inner work - I started coming home to myself. And reconnecting with something I’d forgotten:
My roots.
My rhythm.
My magick.
I grew up in the Highlands of Scotland, always feeling deeply connected to nature. I still remember the first time I stumbled into the New Age section of a bookshop over 20 years ago. I bought a book on witchcraft and everything clicked.
Since then, I’ve explored all sorts of spiritual practices, trained as a life coach, and walked a non-linear (and often messy) path of self-discovery. I’ve cried. I’ve doubted myself. I’ve questioned everything.
But I’ve also:
Spoken confidently in rooms full of people
Hosted sold-out workshops and challenges
Set real boundaries that protect my peace
Built a business that reflects who I actually am
And I’ve helped other women do the same.
MYSTIC BUSINESS ENERGY
★
MYSTIC BUSINESS ENERGY ★
LET’S BE Friends…
Follow me on instagram for more free resources, tips and tricks, and getting to know me and how I incorporate magic in my business and life
